New Principles For Efficacious Software Design
Software has come a long way since the concept of timesharing hit the early mainframe computers. The progress of the PC has enlarged the prestige of the individual during the design phase of software development. Applications with user-generated content have further pushed software design into an era where usability is king. Up-to-date software and web services are redefining principles of customization and usability in order to better meet the needs of their userbase.
Google, the de facto is a big noise in modern, user-centric software services, desins products that emphasize high-value features, customization and flexibility. Gmail has set a standard for creating software that provides high-value core services. Prior to Gmail clients had two general privileges when it came to email: an outlook account pulling their email onto their computer or a web-based service with limited storage space. Gmail initiated with 1 gigabyte of free storage. Storage became a killer factor that allowed users to keep their email in a web-based service that had an, on a large scale, unlimited capability to archive their old emails. A strong foundation of kernel features has marked the launch and development of all of Google’ products from their Adwords service to Google Maps.
Recently, Google has made a step in the line of customization. Gmail now has a great deal of custom skins that permit each user to select a visual user interface that manifest their personality. Google permits users to download any number of widgets from stock tickers to local weather feeds to customize their Google search page with the info they need most. Customization is making software special. As a user, once we spend time and money in customizing a service, we are less likely to make the switch to a competitive service that does not offer customization.
Elasticity in the form of constant connectivity is proving to be a game changer in the software industry. Google is leading the charge by building massively expanded applications in the cloud. The web 2.0 era saw a major trend in services that outspreaded the power of people’s computers through the connectivity of their internet connection. From Photobucket to Quickbooks, clients and businesses are saving more and more of their profitable information on the web. The rising number of available netbooks is a proof to the power of web-based software and increasing reliability of web-based storage solutions.
Microsoft’s approach of developing software with a sensational number of bells and whistle is a comparative shotgun to Google’s sniper rifle. Don’t get me wrong, many programs such as Excel are greatly powerful tools that frankly blow away the competition when it comes to features. However, many times the countless number of bells and whistles can leave a user hunting for the principal features where they derive the most value from the product. Looking at software in terms of the auto industry, Cadillacs had more options than the original Japanese imports, but in the final analysis the Japanese emphasis on core value and reliability trumped all the chrome spoilers that Detroit had to offer.
The final piece of the design puzzle is a deep understanding of a software’s userbase. This understanding does not necessarily signify building software for the ordinary user, but rather building software for the censorious user. Steve Hazelton (the CEO of Newton Inc) highlights a new trend in business software that requires the developer to make their product to fit the needs of faultfinding user, while still providing a productive platform for power users. This approach requires a software service to have a minimal learning curve for the person using the application the least. As up-to-date software continues to incorporate self-explanatory UIs and a go by high-value features, companies will reduce the inoperativeness associated with the software adoption period.
With new companies pushing the limits and industry leader setting the standards, Software design is evolving at a breakneck speed. Aggressive pressure in the software industry is making design and usability paramount to success in the marketplace. For the sake of long days wasted in seminars learning useless features, lets hope that things keep moving in the right direction.
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